FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The material deliberately evokes fear of economic uncertainty and compassion for the child. Visually, it combines a portrait of a sad child in a gloomy environment, contrasting a lighter figure with a dark background and complementing it with a red banner featuring a simple political statement. The text 'We will lower energy prices' and the logo of the political party connect the emotional appeal with a specific promise, thereby aiming to direct the viewer towards supporting a particular political solution.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
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Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 20
Sadness 65
Trust 25
Disgust 10
Fear 70
Anger 15
Surprise 25
Anticipation 40
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=-0.70 · A=0.80
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
Strong emotional appeal plus misleading framing or targeting of a specific group.
FactNinja's own heuristic.
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