FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The material deliberately evokes expectations and pleasure from taste through the expression mmh!, an enticing depiction of a cut with caramel filling and a glossy texture. At the same time, it reinforces trust in the quality of the ingredients through the slogan "100% Alpenmilch" and motifs of cows and mountains, thereby connecting the brand with nature and authenticity. The entire presentation thus aims at a feeling of joy, desire for the product, and the association of the brand with comfort and quality.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
About the method →
Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 55
Sadness 0
Trust 45
Disgust 5
Fear 5
Anger 0
Surprise 25
Anticipation 75
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=0.65 · A=0.84
pleasant
Russell's circumplex model of affect (1980).
About the method →
Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
The material uses emotion or rhetorical techniques (e.g. in advertising or satire).
FactNinja's own heuristic.
About the method →
Do you like Visual Insights?
Create similar emotion analyses for your own materials with the PRO plan.
View plans →
FactNinja Visual Insights ·
factninja.cz