FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The emotional material targets fear and surprise by juxtaposing a calm scene of a man on a bicycle with a massive nuclear eruption in the background. It employs visual contrast, a black-and-white archival feel, and seemingly artificial connections between scenes that evoke cognitive dissonance and an illusion of historical authenticity. The aim is to provoke a reflexive fear of the nuclear threat while simultaneously using humor through irony and contrast.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
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Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 25
Sadness 10
Trust 40
Disgust 15
Fear 70
Anger 15
Surprise 60
Anticipation 50
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=-0.65 · A=0.75
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
The material uses emotion or rhetorical techniques (e.g. in advertising or satire).
FactNinja's own heuristic.
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FactNinja Visual Insights ·
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