FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The poster deliberately evokes fear of an external enemy (American agents, Western imperialists) while simultaneously strengthening the sense of solidarity between the soldier and the farmer. Visually, it connects the authority of the army with the ordinary person and, with the text 'PROTECT YOUR JZD', calls for active defense, creating a sense of urgency and the necessity for a united action. The aim is to mobilize the audience against a hypothetical enemy through the emotion of fear and trust in the alliance between the people and the state.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
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Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 12
Sadness 10
Trust 40
Disgust 5
Fear 75
Anger 25
Surprise 25
Anticipation 60
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=-0.65 · A=0.85
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
Strong emotional appeal plus misleading framing or targeting of a specific group.
FactNinja's own heuristic.
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