FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The poster deliberately evokes trust and a sense of pride through simple, repeated slogans that promise sincerity and fulfillment of promises. The visual style (large white letters on a blue background with patriotic elements) and the imperative call to vote create a sense of urgency and identification with authority, while the implicit framing against opponents fosters in-group trust. Overall, the emotional appeal is oriented towards the expectation of change and mobilization of voters (anticipation, trust).
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
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Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 40
Sadness 5
Trust 75
Disgust 5
Fear 20
Anger 25
Surprise 15
Anticipation 70
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=0.55 · A=0.78
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
Strong emotional appeal plus misleading framing or targeting of a specific group.
FactNinja's own heuristic.
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FactNinja Visual Insights ·
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