FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The intention of the poster is to evoke a strong negative reaction towards a specific political opponent while simultaneously strengthening sympathy for Ukraine. The visual employs demonization (a portrait in a black "case" with a zipper), the contrast of national colors, and a large format, thereby creating a clear "us vs. them" framework without factual arguments. The overall effect aims at a moral appeal and mobilization of the public to support the Ukrainian cause.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
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Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 25
Sadness 20
Trust 60
Disgust 25
Fear 50
Anger 60
Surprise 40
Anticipation 55
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=-0.45 · A=0.75
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
Strong emotional appeal plus misleading framing or targeting of a specific group.
FactNinja's own heuristic.
About the method →
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