FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The material targets the emotion of trust and moral authority through a portrait of Ivan Bartoš with a serious, determined expression and the dominant logo of the Pirates. The slogan "Courage to do what is right" reinforces the value appeal (pathos) and evokes expectations of positive change, while dark tones and geometric framing enhance the impression of competence and leadership. The absence of specific program details and data reduces rationality and promotes identification with the leader at the expense of concrete issues.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
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Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 15
Sadness 5
Trust 60
Disgust 0
Fear 5
Anger 0
Surprise 15
Anticipation 50
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=0.25 · A=0.25
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
The material uses emotion or rhetorical techniques (e.g. in advertising or satire).
FactNinja's own heuristic.
About the method →
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FactNinja Visual Insights ·
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