FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The emotional appeal deliberately evokes fear about the future of retirees and uncertainty regarding financial security. Techniques include the personalized story 'Václav, the retiree' and the slogan 'Under Babiš, it was better!', which work with nostalgia and generalizations. The identification of the political entity and simplified narratives intentionally influence public opinion.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
About the method →
Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 20
Sadness 35
Trust 40
Disgust 10
Fear 70
Anger 45
Surprise 30
Anticipation 25
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=-0.60 · A=0.80
pleasant
Russell's circumplex model of affect (1980).
About the method →
Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
Strong emotional appeal plus misleading framing or targeting of a specific group.
FactNinja's own heuristic.
About the method →
Do you like Visual Insights?
Create similar emotion analyses for your own materials with the PRO plan.
View plans →
FactNinja Visual Insights ·
factninja.cz