FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The poster deliberately evokes fear and aversion towards mail-in voting through the depiction of zombies and bloody elements. Large white letters on a red background and imperative calls such as 'Stop mail-in voting!' complement the sarcasm and sense of urgency, thereby reinforcing the negative perception of the topic. Polarization and the connection of multiple sides create the impression of a unified resistance and mobilize supporters against opponents.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
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Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 10
Sadness 20
Trust 15
Disgust 30
Fear 75
Anger 35
Surprise 40
Anticipation 25
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=-0.70 · A=0.80
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
Strong emotional appeal plus misleading framing or targeting of a specific group.
FactNinja's own heuristic.
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