FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The material deliberately incites anger and disagreement with current food prices and calls for swift political action. Visually, it uses a striking red color, banner text, and stickers on an apple that blame retail chains and other factors for the high prices. This combines promises of change (a reduction in VAT) with an offer to combat prices and creates expectations for immediate intervention, thereby reinforcing polarization.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
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Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 15
Sadness 25
Trust 35
Disgust 10
Fear 25
Anger 70
Surprise 15
Anticipation 60
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=-0.60 · A=0.82
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
Strong emotional appeal plus misleading framing or targeting of a specific group.
FactNinja's own heuristic.
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