FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The poster deliberately aims to mobilize workers and polarize the audience in favor of one side. Visually, it uses a powerful worker as a hero, a striking red background, and dehumanizing caricatures of opponents along with calls to action, which evoke a sense of emergence and trust in the leader. These elements focus on the emotion of anticipation and anger against opponents and promote collective identity and hope for the power of change.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
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Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 25
Sadness 10
Trust 55
Disgust 40
Fear 45
Anger 50
Surprise 40
Anticipation 70
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=-0.65 · A=0.78
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
The material shows signs of propaganda with harmful intent (e.g. dehumanization, disinformation).
FactNinja's own heuristic.
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FactNinja Visual Insights ·
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