FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The material aims to evoke fear and anger towards migrants while simultaneously mobilizing AfD voters. It uses dehumanizing messaging 'ABSCHIEBEN STATT EINFLIEGEN!' along with imperative calls and large typography that emphasizes urgency. Visually, it relies on a simple blue background, a strong text hierarchy, and the political call 'VOTE AfD ON 14.09!' to reinforce the impression of a simple solution and the authenticity of the message.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
About the method →
Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 15
Sadness 25
Trust 25
Disgust 50
Fear 70
Anger 75
Surprise 20
Anticipation 60
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=-0.60 · A=0.85
pleasant
Russell's circumplex model of affect (1980).
About the method →
Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
The material shows signs of propaganda with harmful intent (e.g. dehumanization, disinformation).
FactNinja's own heuristic.
About the method →
Do you like Visual Insights?
Create similar emotion analyses for your own materials with the PRO plan.
View plans →
FactNinja Visual Insights ·
factninja.cz