FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The poster aims to evoke trust in the political party and a sense of national pride. A strong authoritative figure (portrait) combined with the imperative call VOTA and the color red create a sense of urgency and a desire for a better state of Spain; they visually reinforce the identity and trust associated with this brand. Relatively weak factual information and emotional symbolism (hearts, patriotism) serve to mobilize voters without specific political commitments.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
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Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 35
Sadness 15
Trust 75
Disgust 5
Fear 15
Anger 15
Surprise 20
Anticipation 70
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=0.40 · A=0.75
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
The material uses emotion or rhetorical techniques (e.g. in advertising or satire).
FactNinja's own heuristic.
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