FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The material deliberately evokes trust and a sense of belonging through the central depiction of leaders, static poses, and the colors of the national flag, along with the slogan 'TOGETHER – we will put Czechia back together'. It employs techniques such as glittering generalities, appeals for unity, and social proof in the form of coalition logos, which create an impression of legitimacy and an optimistic solution without specific programs. Overall, it works with emotional means to strengthen support and motivate voters to adopt a coalition identity.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
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Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 60
Sadness 5
Trust 80
Disgust 5
Fear 10
Anger 5
Surprise 30
Anticipation 70
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=0.55 · A=0.65
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
Strong emotional appeal plus misleading framing or targeting of a specific group.
FactNinja's own heuristic.
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