FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The material deliberately evokes positive emotions such as trust and pride in the state through smiling women in uniforms in front of a military aircraft. The caption 'Female pilot teams' accompanied by flags and hearts reinforces the sense of belonging and prestige, while the absence of context (unit, location, time) leaves an impression rather than verified information. The visual choice focused on attractive figures, uniforms, and symbols of loyalty creates a subtle, glamorizing mood aimed at enhancing the positive image of the army.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
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Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 60
Sadness 5
Trust 70
Disgust 5
Fear 5
Anger 5
Surprise 20
Anticipation 65
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=0.55 · A=0.50
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
The material uses emotion or rhetorical techniques (e.g. in advertising or satire).
FactNinja's own heuristic.
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FactNinja Visual Insights ·
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