FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The material deliberately evokes fear and a sense of threat to identity by posing the question 'Who really runs this country?' and stating the claim '75% of laws in Brussels', supplemented by visual iconography of a burning EU flag and a national flag. The use of the dichotomy 'us' vs. 'Brussels' and personalization with a politician strengthens authority and mobilizes resistance against the EU, while lacking context and sources for the stated claims. The visuals combine state symbols, fear, and a conspiracy narrative to create an impression of a threat to sovereignty and evoke loyalty to home.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
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Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 15
Sadness 20
Trust 25
Disgust 20
Fear 78
Anger 65
Surprise 40
Anticipation 50
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=-0.72 · A=0.85
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
Strong emotional appeal plus misleading framing or targeting of a specific group.
FactNinja's own heuristic.
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FactNinja Visual Insights ·
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