FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The material deliberately seeks to evoke trust and expectations among voters supporting traditional values (family, work, nation). Visually, it uses a photograph of a happy family and striking text that polarizes and presents the current government as 'extreme', while 'normal' is portrayed as advantageous. The aim is to mobilize voters to support SPD/TRIKOLORA while also triggering activation and solidarity around traditional values.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
About the method →
Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 40
Sadness 10
Trust 70
Disgust 10
Fear 50
Anger 30
Surprise 20
Anticipation 60
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=0.45 · A=0.65
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
Strong emotional appeal plus misleading framing or targeting of a specific group.
FactNinja's own heuristic.
About the method →
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FactNinja Visual Insights ·
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