FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The poster aims to evoke expectations of victory and strengthen loyalty to the regime through a triumphalist slogan and glorification of the soldier. Visual techniques (the colors black-red-white, symbols of the totalitarian movement, a massive flag, and bold typography) create a sense of unity, pride, and urgent mobilization. The text and image together highlight the "us-they" framing and seek to provoke emotional mobilization and conformity among the public.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
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Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 45
Sadness 10
Trust 70
Disgust 15
Fear 25
Anger 30
Surprise 25
Anticipation 75
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=0.60 · A=0.80
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
Strong emotional appeal plus misleading framing or targeting of a specific group.
FactNinja's own heuristic.
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