FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The material deliberately evokes anticipation and a sense of necessary future action through simple, repetitive slogans. This is supported by in-group identity (the pronoun 'we'), the imperative call 'JUST HOOT', and the visual dominance of capital letters in red and white colors, which create an impression of mass consensus and urgency. The intertwining of simplification and argumentum ad populum relies on emotional response without substantiated data and reinforces polarization.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
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Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 25
Sadness 15
Trust 60
Disgust 10
Fear 25
Anger 30
Surprise 20
Anticipation 70
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=-0.50 · A=0.75
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
Strong emotional appeal plus misleading framing or targeting of a specific group.
FactNinja's own heuristic.
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FactNinja Visual Insights ·
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