FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The material deliberately incites anger and a sense of threat towards target groups through dehumanizing language and an imperative call for their exclusion. Visually, it employs massive fonts, high contrast, and a crowd scene with flags, thereby reinforcing a sense of urgency and collective solidarity. Texts such as 'Apologize and get out of our country!' create a sharp us–them divide and aim at mobilization and exclusion, rather than rational debate.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
About the method →
Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 5
Sadness 25
Trust 20
Disgust 70
Fear 70
Anger 85
Surprise 40
Anticipation 30
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=-0.75 · A=0.82
pleasant
Russell's circumplex model of affect (1980).
About the method →
Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
The material shows signs of propaganda with harmful intent (e.g. dehumanization, disinformation).
FactNinja's own heuristic.
About the method →
Do you like Visual Insights?
Create similar emotion analyses for your own materials with the PRO plan.
View plans →
FactNinja Visual Insights ·
factninja.cz