FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The poster deliberately evokes trust and hope in effective public health. It does this with a professional-looking visual, eye contact, and a universal slogan that refers to authority and a fair solution for all. It intentionally omits details about costs and compromises, thereby reinforcing the impression of a clear and accessible solution.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
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Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 40
Sadness 15
Trust 75
Disgust 5
Fear 10
Anger 5
Surprise 25
Anticipation 65
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=0.30 · A=0.25
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
The material uses emotion or rhetorical techniques (e.g. in advertising or satire).
FactNinja's own heuristic.
About the method →
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