FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The material deliberately evokes fear and contempt towards the depicted individual by portraying them in prison clothing in a starkly isolated prison environment. Visual techniques such as prison attire, lack of context, and a different atmosphere of the setting intentionally lead to negative interpretation and polarization of the public. The aim is to influence public opinion through strong visual manipulation that associates the figure with crime.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
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Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 5
Sadness 25
Trust 15
Disgust 60
Fear 70
Anger 40
Surprise 25
Anticipation 20
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=-0.65 · A=0.75
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
Strong emotional appeal plus misleading framing or targeting of a specific group.
FactNinja's own heuristic.
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