FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The material deliberately evokes trust and a sense of calm in times of crisis. Visually, it uses a portrait of an experienced general, dark institutional colors, and slogans such as 'experienced', 'calmly', and 'order', which emphasize the crisis 'in difficult times' and co-create the impression of strong leadership. It complements this with the imperative 'Let's restore order to the Czech Republic' and patriotic symbolism, thereby strengthening identification with the leader and mobilizing voters, without specifying concrete political programs.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
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Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 25
Sadness 15
Trust 70
Disgust 5
Fear 40
Anger 15
Surprise 20
Anticipation 60
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=0.25 · A=0.40
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
Strong emotional appeal plus misleading framing or targeting of a specific group.
FactNinja's own heuristic.
About the method →
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FactNinja Visual Insights ·
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