FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The poster deliberately builds trust and anticipation for future change through the slogan 'A STATE WITHOUT CORRUPTION, A FUTURE WITHOUT DEBTS' and a connection to family. Visually, it utilizes dominant yellow areas, large bold text, and the formal attire of politicians to enhance authority and the perception of competence. The textual and visual elements combine absolutism and an emotional appeal to the future, thereby creating a strong emotional manipulation aimed at voters.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
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Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 40
Sadness 10
Trust 70
Disgust 15
Fear 25
Anger 15
Surprise 20
Anticipation 65
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=0.25 · A=0.68
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
Strong emotional appeal plus misleading framing or targeting of a specific group.
FactNinja's own heuristic.
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FactNinja Visual Insights ·
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