FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The material deliberately evokes nostalgia for the period when the mentioned politician was in power and attempts to build a positive assessment of the past times. Visually, it utilizes personal testimony (Adam, a student) and a simple, catchy slogan 'Things were better under Babiš' to enhance the feeling of trust and easy interpretation. Overall, the described content relies on emotional appeal and simplification of a complex political situation to support a specific opinion.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
About the method →
Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 45
Sadness 25
Trust 70
Disgust 5
Fear 10
Anger 5
Surprise 25
Anticipation 50
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=0.50 · A=0.30
pleasant
Russell's circumplex model of affect (1980).
About the method →
Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
Strong emotional appeal plus misleading framing or targeting of a specific group.
FactNinja's own heuristic.
About the method →
Do you like Visual Insights?
Create similar emotion analyses for your own materials with the PRO plan.
View plans →
FactNinja Visual Insights ·
factninja.cz