FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The aim is to evoke fear of the current government while simultaneously stirring nostalgia for better times with Babiš. The use of personal testimony (Josef, a retiree) and the generalization 'IT WAS BETTER UNDER BABIŠ!' is intended to strengthen trust in a specific candidate and challenge the opposition. The visual composition with bold text on the left side and a portrait on the right side emphasizes urgency and emotional engagement, particularly among older audiences.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
About the method →
Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 10
Sadness 20
Trust 50
Disgust 25
Fear 65
Anger 40
Surprise 25
Anticipation 45
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=-0.60 · A=0.75
pleasant
Russell's circumplex model of affect (1980).
About the method →
Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
Strong emotional appeal plus misleading framing or targeting of a specific group.
FactNinja's own heuristic.
About the method →
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FactNinja Visual Insights ·
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