FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The material deliberately evokes trust and positive expectations regarding healthy choices. Visually, it combines elements of health halo (green and blue colors, labels Whole Grain, Protein, No Added Sugars) with hedonistic depictions of chocolate, thereby linking health with pleasure. Trust is further reinforced by the visual presentation of the Nestlé brand.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
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Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 50
Sadness 5
Trust 65
Disgust 5
Fear 5
Anger 5
Surprise 15
Anticipation 70
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=0.55 · A=0.65
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
The material uses emotion or rhetorical techniques (e.g. in advertising or satire).
FactNinja's own heuristic.
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