FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The material deliberately evokes fear of the opponent and strengthens loyalty to authority. Visually, it combines a large portrait of the leader, uniformed troops, weapons, and the slogan Ein Kampf um Deutschland, supplemented by the demonization of the opponent and the framing of us–them, thereby creating a sense of necessary mobilization and conformity. Overall, it reinforces a militaristic atmosphere and legitimizes the use of force.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
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Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 10
Sadness 20
Trust 60
Disgust 30
Fear 85
Anger 70
Surprise 40
Anticipation 55
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=-0.75 · A=0.80
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
The material shows signs of propaganda with harmful intent (e.g. dehumanization, disinformation).
FactNinja's own heuristic.
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