FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The emotional appeal of the material targets fear and distrust towards migration. The visual technique combines historical military imagery with a scene of migrants on a boat, complemented by a stark red inscription and striking contrasts, thereby creating a sense of threat and dehumanization. The textual statement 'Not every invitation is welcome' creates a false dichotomy and reinforces the division into two extreme options, which increases the manipulative effect and calls for political resistance.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
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Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 5
Sadness 25
Trust 15
Disgust 60
Fear 75
Anger 60
Surprise 25
Anticipation 40
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=-0.70 · A=0.80
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
Strong emotional appeal plus misleading framing or targeting of a specific group.
FactNinja's own heuristic.
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