FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The material deliberately evokes a sense of trust and admiration towards the leader. Visually, it uses a life-sized portrait with a halo in the center, complemented by bright red and yellow colors, sun motifs, and an imperative slogan that promotes conformity and loyalty. This enhances the perception of the leader as infallible and limits the space for critical arguments, thereby strengthening the emotional appeal for following.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
About the method →
Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 45
Sadness 5
Trust 70
Disgust 5
Fear 20
Anger 15
Surprise 35
Anticipation 60
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=0.70 · A=0.80
pleasant
Russell's circumplex model of affect (1980).
About the method →
Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
Strong emotional appeal plus misleading framing or targeting of a specific group.
FactNinja's own heuristic.
About the method →
Do you like Visual Insights?
Create similar emotion analyses for your own materials with the PRO plan.
View plans →
FactNinja Visual Insights ·
factninja.cz