FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The material aims to evoke fear and anger towards the Jewish minority and portrays it as a threat through dehumanizing caricatures and red, aggressive typography. Imperative calls such as "Slovaks, read and spread the educational writings," along with a formal reference to the "Office of Propaganda," create an impression of the necessity for collective action and perceived legitimacy. Visual elements (the violent posture of the character, kicking, and the prominent red inscription "JUDAISM") define the conceptual framework of "us vs. them" and mobilize for exclusion from society and territory.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
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Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 10
Sadness 15
Trust 50
Disgust 60
Fear 75
Anger 70
Surprise 40
Anticipation 65
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=-0.75 · A=0.80
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
The material shows signs of propaganda with harmful intent (e.g. dehumanization, disinformation).
FactNinja's own heuristic.
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