FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The poster deliberately evokes fear and anger towards the government and EU policies (Green Deal). It uses emotional language ('The government is producing more manure...'), negative framing, and visual elements (CENSORED stamp, national symbolism) to amplify the impression of the threat of rising costs and to connect politics with the everyday livelihoods of farmers. The visual motif of a farmer with livestock strengthens the identification with national interests and provokes a polarized reaction against EU policy.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
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Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 10
Sadness 20
Trust 25
Disgust 35
Fear 75
Anger 60
Surprise 40
Anticipation 50
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=-0.65 · A=0.78
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
Strong emotional appeal plus misleading framing or targeting of a specific group.
FactNinja's own heuristic.
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