FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The material deliberately evokes trust and joy associated with vaccination and a return to normal life. The depicted family scene and clear text connect vaccination with safety and a return to familiar life, thereby fostering anticipation and certainty. The visual and textual elements reinforce the feeling that public health measures will enable a swift return to regular activities.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
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Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 60
Sadness 5
Trust 70
Disgust 5
Fear 10
Anger 5
Surprise 20
Anticipation 65
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=0.55 · A=0.45
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
The material is mostly factual or neutral, with no strong appeal.
FactNinja's own heuristic.
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