FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The material deliberately evokes hope and confidence in the future through the slogan 'Für Arbeit, Recht und Brot' and the depiction of a mass march of workers. The militarized composition, red lettering, and banners connect the party with tradition and create an impression of discipline, strength, and solidarity 'we'. These visual techniques (bandwagon, glittering generalities, heroization of the worker) aim to mobilize support and legitimize the movement.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
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Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 40
Sadness 10
Trust 60
Disgust 10
Fear 20
Anger 8
Surprise 25
Anticipation 65
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=0.50 · A=0.70
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
Strong emotional appeal plus misleading framing or targeting of a specific group.
FactNinja's own heuristic.
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