FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The material deliberately works with trust and unity: an appealing portrait with a smile and a clear logo enhance the impression of competence and humanity. The slogan 'TOGETHER WE DO WHAT IS NECESSARY' employs generality and in-group framing, which helps mobilize voters without specific plans. The visuals rely on emotional priming and visual authority more than on factual argumentation.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
About the method →
Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 25
Sadness 5
Trust 75
Disgust 0
Fear 5
Anger 5
Surprise 20
Anticipation 65
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=0.50 · A=0.60
pleasant
Russell's circumplex model of affect (1980).
About the method →
Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
Strong emotional appeal plus misleading framing or targeting of a specific group.
FactNinja's own heuristic.
About the method →
Do you like Visual Insights?
Create similar emotion analyses for your own materials with the PRO plan.
View plans →
FactNinja Visual Insights ·
factninja.cz