FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The target emotion is the expectation of change and trust in the leader; techniques include an urgent imperative and a promise of selflessness that provoke immediate action. The party poster employs a us-vs-them framework, a portrait of the candidate, and bold typography to enhance polarization and mobilize voters. The text reduces a complex issue to a moral statement and emphasizes the transparency of the sponsor, showcasing manipulative mechanisms aimed at trust and hope for change.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
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Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 20
Sadness 10
Trust 60
Disgust 15
Fear 25
Anger 20
Surprise 30
Anticipation 70
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=0.25 · A=0.65
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
Strong emotional appeal plus misleading framing or targeting of a specific group.
FactNinja's own heuristic.
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