FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The poster deliberately evokes fear and anger towards a specific political figure through strong negative superlatives and an urgent call to action. The large typography, red accents, and portrait create an impression of authority and urgency, while the citation of a source is intended to lend an illusion of legitimacy. Overall, the message aims for a negative portrayal of the opponent and mobilization of the audience to reject or resist.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
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Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 10
Sadness 20
Trust 25
Disgust 40
Fear 70
Anger 60
Surprise 30
Anticipation 55
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=-0.65 · A=0.85
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
Strong emotional appeal plus misleading framing or targeting of a specific group.
FactNinja's own heuristic.
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