FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The poster deliberately works with the expectation of change and a sense of urgency. Visually, authority dominates – the central figure in formal attire, logo, and uniform visuals – and words like "TOGETHER" and "Now it’s all or nothing!" create an impression of cohesion and competence. The texts "WE HAVE A CHANCE to initiate change" rely on hope, yet the chosen wordplay and color accents (blue for trust, yellow highlights) along with a false dilemma serve to exert emotional pressure and mobilize voters.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
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Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 40
Sadness 10
Trust 70
Disgust 5
Fear 40
Anger 15
Surprise 25
Anticipation 75
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=0.15 · A=0.65
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
Strong emotional appeal plus misleading framing or targeting of a specific group.
FactNinja's own heuristic.
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FactNinja Visual Insights ·
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