FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The material deliberately evokes fear of high prices and uncertainty through the depiction of a wet man and the government as an umbrella. Texts such as "Does the government umbrella against high prices exist?" and "Higher wages, lower taxes!" combine a strong visual with a simple, polarizing message that reinforces fears and dissatisfaction. The aim is to garner support for the proposed solutions through emotional effect and simplification of the problem without a positive alternative.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
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Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 15
Sadness 65
Trust 25
Disgust 15
Fear 70
Anger 55
Surprise 20
Anticipation 40
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=-0.65 · A=0.78
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
Strong emotional appeal plus misleading framing or targeting of a specific group.
FactNinja's own heuristic.
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