FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The material deliberately evokes fear and reinforces the feeling of necessary unity and loyalty to the regime. Visually, it employs dramatic colors, diagonals, and central symbolism (a flag with a swastika) along with the silhouettes of three figures to create an impression of threat and collective obedience. The text 'Frontstadt Frankfurt wird gehalten!' and the imperative tone support the sense of inevitability of victory and the necessity of submission to the regime.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
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Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 15
Sadness 15
Trust 70
Disgust 10
Fear 75
Anger 40
Surprise 25
Anticipation 70
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=-0.65 · A=0.85
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
Strong emotional appeal plus misleading framing or targeting of a specific group.
FactNinja's own heuristic.
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