FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The material deliberately evokes fear and sadness through the depiction of an injured son and a caring mother, supplemented by text. Visually, it uses a striking red color, large font, and the dichotomy of No to war! Yes to peace!, which simplify the issue and direct attention to the government. Along with the logos of political parties, it combines emotional appeal with political support and reinforces the polarization of the public.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
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Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 20
Sadness 60
Trust 40
Disgust 10
Fear 70
Anger 40
Surprise 25
Anticipation 45
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=-0.65 · A=0.78
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
Strong emotional appeal plus misleading framing or targeting of a specific group.
FactNinja's own heuristic.
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FactNinja Visual Insights ·
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