FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The material deliberately evokes fear and distrust towards vaccination and the pharmaceutical industry, particularly through the depiction of children and a menacing syringe. The texts "Stop the Pharmaceutical Mafia" and "Toxic Little Bees for Your Children" support conspiracy narratives and negative connotations regarding vaccination. Visual techniques utilize the contrast between the child motif and the aggressive portrayal with the injection, along with alarming colors and inscriptions, to enhance the emotional appeal of fear and distrust.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
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Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 5
Sadness 30
Trust 25
Disgust 40
Fear 85
Anger 60
Surprise 25
Anticipation 35
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=-0.75 · A=0.78
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
Strong emotional appeal plus misleading framing or targeting of a specific group.
FactNinja's own heuristic.
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