FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The material deliberately evokes a sense of trust and nostalgia by presenting the past as a better period and linking it to a specific name. The large face on the billboard and the short, punchy sentences enhance the emotional appeal through visual dominance and personalization (Nikola, a member of the district council). The intention is to create an association between a better past and the credibility of the author and to support expectations for future changes.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
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Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 30
Sadness 25
Trust 60
Disgust 5
Fear 15
Anger 15
Surprise 25
Anticipation 40
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=0.40 · A=0.50
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
The material uses emotion or rhetorical techniques (e.g. in advertising or satire).
FactNinja's own heuristic.
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FactNinja Visual Insights ·
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