FactNinja Visual Insights
The emotions this material evokes
Emotional intent
This poster deliberately evokes strong fear and aversion towards a selected group through dehumanization and a conspiratorial narrative. Visual techniques such as caricature with a menacing expression, sharp colors, and a symbol on the forehead create a sense of threat and reinforce negative stereotypes, while the imperative slogan increases the pressure on the viewer to watch the film. Facts about the alleged documentary nature easily build an illusion of legitimacy and support social conformity.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
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Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 5
Sadness 25
Trust 20
Disgust 60
Fear 70
Anger 70
Surprise 40
Anticipation 60
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=-0.65 · A=0.80
pleasant
Russell's circumplex model of affect (1980).
About the method →
Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
The material shows signs of propaganda with harmful intent (e.g. dehumanization, disinformation).
FactNinja's own heuristic.
About the method →
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FactNinja Visual Insights ·
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