FactNinja Visual Insights
The emotions this material evokes
Emotional intent
Intensely targeted emotional rhetoric seeks to instill fear of American imperialism and evokes a sense of social necessity. The authors utilize the authority of a decree, moral appeals of 'patriotic duty,' and the demonization of the opponent 'American bug' to create a conceptual support for consent and collective action. The text and clearly timed instructions (gathering at 3 PM, statewide scavenger hunt) reinforce the urgency and sense of obligation to participate.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
About the method →
Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 10
Sadness 15
Trust 60
Disgust 5
Fear 75
Anger 40
Surprise 20
Anticipation 60
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=-0.65 · A=0.70
pleasant
Russell's circumplex model of affect (1980).
About the method →
Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
Strong emotional appeal plus misleading framing or targeting of a specific group.
FactNinja's own heuristic.
About the method →
Do you like Visual Insights?
Create similar emotion analyses for your own materials with the PRO plan.
View plans →
FactNinja Visual Insights ·
factninja.cz