FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The material is deliberately aimed at inciting fear towards migrants and strengthening hateful attitudes. The image features an aggressively looking individual with a knife and accompanying texts that employ ad hominem attacks, false dichotomies, and racial stereotypes. Overall, it is highly manipulative content intended to mobilize an anti-migration stance.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
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Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 10
Sadness 25
Trust 15
Disgust 40
Fear 75
Anger 60
Surprise 40
Anticipation 50
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=-0.75 · A=0.85
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
The material shows signs of propaganda with harmful intent (e.g. dehumanization, disinformation).
FactNinja's own heuristic.
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