FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The poster deliberately evokes fear and uncertainty about the economic impacts of government policy. Visually, it features a desperate baker and the words BANKRUPTCY and End of Tax Increases, along with the direct address 'Fiala... otherwise!', which reinforces the feeling of threat and the necessity for action. The combination of strong contrast, large white lettering, and imperative slogans creates a mobilization appeal directed against current policy.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
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Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 15
Sadness 40
Trust 25
Disgust 15
Fear 70
Anger 25
Surprise 30
Anticipation 60
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=-0.70 · A=0.80
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
Strong emotional appeal plus misleading framing or targeting of a specific group.
FactNinja's own heuristic.
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