FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The material deliberately evokes nostalgia for the past and builds trust in the authority of personal testimony ("Under Babiš, it was better!") complemented by a portrait of a woman. Through the shape of the cutout, the expression on the face, and the text, it suggests that the current situation is worse and that steps are needed for the people. In doing so, it combines emotional appeal with persuasive rhetoric to support a return to earlier leadership.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
About the method →
Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 20
Sadness 60
Trust 55
Disgust 5
Fear 10
Anger 25
Surprise 15
Anticipation 40
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=-0.25 · A=0.50
pleasant
Russell's circumplex model of affect (1980).
About the method →
Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
Strong emotional appeal plus misleading framing or targeting of a specific group.
FactNinja's own heuristic.
About the method →
Do you like Visual Insights?
Create similar emotion analyses for your own materials with the PRO plan.
View plans →
FactNinja Visual Insights ·
factninja.cz