FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The aim of the material is to evoke fear of war and strengthen national identity. Visually, it uses strong colors (red, blue), a bold font, and the text 'I will not drag the Czech Republic into war. I am a diplomat, not a soldier.' to create a sense of urgency and a clear choice. Additionally, it employs a false dichotomy and an emotional line that mobilizes voters around loyalty to the country.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
About the method →
Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 15
Sadness 10
Trust 25
Disgust 5
Fear 70
Anger 20
Surprise 20
Anticipation 35
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=-0.70 · A=0.80
pleasant
Russell's circumplex model of affect (1980).
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Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
Strong emotional appeal plus misleading framing or targeting of a specific group.
FactNinja's own heuristic.
About the method →
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