FactNinja Visual Insights
The emotions this material evokes
Emotional intent
The intention of the material is to evoke fear and uncertainty towards Russia and to associate this threat with the choice of a specific party, Spolu. It visually demonizes Russia, depicting individuals with Russian flags on their faces and accompanying the text "For Europe, choose Spolu, there is no threat from Russia...", thereby creating a sense of security and an urgent choice. The techniques used include demonization, straw man, and fear appeal, which deliberately direct emotion against the opposing side and Russia, personalizing the attack on opponents.
Plutchik emotion spectrum
Intensity 0–100 for each of the 8 basic emotions. What the author wants to evoke in you — not necessarily what you feel.
Plutchik's theory of 8 basic emotions (1980).
About the method →
Emotional imprint & polarity
Profile shape (radar) and dominance in opposing pairs (dyads).
Joy 15
Sadness 15
Trust 35
Disgust 30
Fear 75
Anger 40
Surprise 25
Anticipation 60
The further from the center, the more dominant the pole.
Valence × Arousal
Valence: how pleasant the evoked emotions are. Arousal: how activating.
↖ anxiety,
rage
rage
↗ excitement,
joy
joy
↙ sadness,
fatigue
fatigue
↘ calm,
contentment
contentment
unpleasant
V=-0.70 · A=0.80
pleasant
Russell's circumplex model of affect (1980).
About the method →
Manipulation level
A combination of emotional appeal, rhetorical tricks, and intent to harm.
Low
Medium
High
Very high
Strong emotional appeal plus misleading framing or targeting of a specific group.
FactNinja's own heuristic.
About the method →
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